{"id":2711,"date":"2024-05-20T09:21:57","date_gmt":"2024-05-20T01:21:57","guid":{"rendered":"http:\/\/www.plm.cn\/?p=2711"},"modified":"2024-05-20T09:21:57","modified_gmt":"2024-05-20T01:21:57","slug":"%e9%a1%b9%e7%9b%ae%e9%a3%8e%e9%99%a9%e5%8c%85%e6%8b%ac%e5%93%aa%e4%ba%9b%e5%86%85%e5%ae%b9","status":"publish","type":"post","link":"http:\/\/www.plm.cn\/2711\/","title":{"rendered":"\u9879\u76ee\u98ce\u9669\u5305\u62ec\u54ea\u4e9b\u5185\u5bb9"},"content":{"rendered":"<p>\u9879\u76ee\u98ce\u9669\u662f\u6307\u53ef\u80fd\u5bfc\u81f4\u9879\u76ee\u635f\u5931\u7684\u4e0d\u786e\u5b9a\u6027\uff0c\u6211\u4eec\u5c06\u5176\u5b9a\u4e49\u4e3a\u67d0\u4e00\u4e8b\u4ef6\u53d1\u751f\u7ed9\u9879\u76ee\u76ee\u6807\u5e26\u6765\u4e0d\u5229\u5f71\u54cd\u7684\u53ef\u80fd\u6027\u3002\u9879\u76ee\u98ce\u9669\u7ba1\u7406\u662f\u4e3a\u4e86\u6700\u597d\u5730\u8fbe\u5230\u9879\u76ee\u7684\u76ee\u6807\uff0c\u8bc6\u522b\u3001\u5206\u914d\u3001\u5e94\u5bf9\u9879\u76ee\u751f\u547d\u5468\u671f\u5185\u98ce\u9669\u7684\u79d1\u5b66\u4e0e\u827a\u672f\uff0c\u662f\u4e00\u79cd\u7efc\u5408\u6027\u7684\u7ba1\u7406\u6d3b\u52a8\u3002\u90a3\u4e48\u9879\u76ee\u98ce\u9669\u5305\u62ec\u54ea\u4e9b\u5185\u5bb9<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2712\" src=\"http:\/\/www.plm.cn\/wp-content\/uploads\/2024\/05\/pm-fx.png\" alt=\"\" width=\"608\" height=\"419\" srcset=\"http:\/\/www.plm.cn\/wp-content\/uploads\/2024\/05\/pm-fx.png 608w, http:\/\/www.plm.cn\/wp-content\/uploads\/2024\/05\/pm-fx-300x207.png 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/>\uff1f<\/p>\n<p>&nbsp;<\/p>\n<h2>\u5e38\u89c1\u9879\u76ee\u98ce\u9669\u4e3b\u8981\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u4ee5\u4e0b\u51e0\u4e2a\u5185\u5bb9\uff1a<\/h2>\n<h3>\u5e38\u89c1\u98ce\u9669\u79cd\u7c7b\uff1a<\/h3>\n<p><strong>\u5e02\u573a\u98ce\u9669\uff1a<\/strong><\/p>\n<p>\u5305\u62ec\u5e02\u573a\u9700\u6c42\u3001\u7ade\u4e89\u72b6\u51b5\u3001\u5b8f\u89c2\u7ecf\u6d4e\u73af\u5883\u7b49\u53d8\u5316\u7684\u4e0d\u786e\u5b9a\u6027\uff0c\u53ef\u80fd\u5bf9\u9879\u76ee\u7684\u9500\u552e\u548c\u6536\u76ca\u4ea7\u751f\u5f71\u54cd\u3002<\/p>\n<p><strong>\u6280\u672f\u98ce\u9669\uff1a<\/strong><\/p>\n<p>\u6280\u672f\u53d1\u5c55\u7684\u4e0d\u786e\u5b9a\u6027\u548c\u590d\u6742\u6027\uff0c\u5982\u6280\u672f\u96be\u9898\u3001\u6280\u672f\u74f6\u9888\u3001\u6280\u672f\u5931\u8bef\u7b49\uff0c\u53ef\u80fd\u5f71\u54cd\u9879\u76ee\u7684\u8fdb\u5ea6\u548c\u8d28\u91cf\u3002<\/p>\n<p><strong>\u8d22\u52a1\u98ce\u9669\uff1a<\/strong><\/p>\n<p>\u56e0\u8d44\u91d1\u6d41\u52a8\u72b6\u51b5\u7684\u53d8\u5316\uff0c\u5982\u8d44\u91d1\u77ed\u7f3a\u3001\u5229\u7387\u6ce2\u52a8\u3001\u6c47\u7387\u53d8\u5316\u7b49\uff0c\u53ef\u80fd\u5f71\u54cd\u9879\u76ee\u7684\u6210\u672c\u548c\u6536\u76ca\u3002<\/p>\n<p><strong>\u4eba\u529b\u98ce\u9669\uff1a<\/strong><\/p>\n<p>\u4eba\u529b\u56e0\u7d20\u7684\u4e0d\u786e\u5b9a\u6027\uff0c\u5982\u4eba\u5458\u6d41\u5931\u3001\u6280\u80fd\u4e0d\u8db3\u3001\u5de5\u4f5c\u6001\u5ea6\u7b49\u95ee\u9898\uff0c\u53ef\u80fd\u5f71\u54cd\u9879\u76ee\u7684\u8fdb\u5ea6\u548c\u8d28\u91cf\u3002<\/p>\n<p><strong>\u6cd5\u5f8b\u98ce\u9669\uff1a<\/strong><\/p>\n<p>\u6cd5\u5f8b\u73af\u5883\u7684\u53d8\u5316\u548c\u4e0d\u786e\u5b9a\u6027\uff0c\u5982\u6cd5\u89c4\u53d8\u5316\u3001\u77e5\u8bc6\u4ea7\u6743\u7ea0\u7eb7\u3001\u5408\u540c\u8fdd\u7ea6\u7b49\uff0c\u53ef\u80fd\u5f71\u54cd\u9879\u76ee\u7684\u5408\u89c4\u6027\u548c\u5229\u76ca\u3002<\/p>\n<p><strong>\u73af\u5883\u98ce\u9669\uff1a<\/strong><\/p>\n<p>\u73af\u5883\u56e0\u7d20\u7684\u53d8\u5316\uff0c\u5982\u81ea\u7136\u707e\u5bb3\u3001\u73af\u4fdd\u653f\u7b56\u7b49\uff0c\u53ef\u80fd\u5f71\u54cd\u9879\u76ee\u7684\u8fdb\u5ea6\u548c\u6210\u672c\u3002<\/p>\n<h3>\u6211\u4eec\u5e94\u5bf9\u9879\u76ee\u98ce\u9669\u7684\u8fc7\u7a0b\uff1a<\/h3>\n<p><strong>\u9879\u76ee\u98ce\u9669\u8bc6\u522b\uff1a<\/strong><\/p>\n<p>\u901a\u8fc7\u6536\u96c6\u76f8\u5173\u8d44\u6599\u3001\u8fdb\u884c\u5e02\u573a\u8c03\u7814\u3001\u4e13\u5bb6\u54a8\u8be2\u7b49\u65b9\u5f0f\uff0c\u8bc6\u522b\u51fa\u53ef\u80fd\u5b58\u5728\u7684\u98ce\u9669\u3002<\/p>\n<p><strong>\u9879\u76ee\u98ce\u9669\u8bc4\u4f30\uff1a<\/strong><\/p>\n<p>\u8fd0\u7528\u5b9a\u6027\u548c\u5b9a\u91cf\u5206\u6790\u65b9\u6cd5\uff0c\u5bf9\u8bc6\u522b\u51fa\u7684\u98ce\u9669\u8fdb\u884c\u8bc4\u4f30\uff0c\u786e\u5b9a\u5176\u53ef\u80fd\u5bf9\u9879\u76ee\u4ea7\u751f\u7684\u5f71\u54cd\u7a0b\u5ea6\u3002<\/p>\n<p><strong>\u9879\u76ee\u98ce\u9669\u5e94\u5bf9\uff1a<\/strong><\/p>\n<p>\u9488\u5bf9\u4e0d\u540c\u7684\u98ce\u9669\uff0c\u5236\u5b9a\u76f8\u5e94\u7684\u5e94\u5bf9\u63aa\u65bd\uff0c\u5982\u89c4\u907f\u3001\u51cf\u8f7b\u3001\u8f6c\u79fb\u7b49\u3002<\/p>\n<p><strong>\u9879\u76ee\u98ce\u9669\u76d1\u63a7\uff1a<\/strong><\/p>\n<p>\u5728\u9879\u76ee\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\uff0c\u6301\u7eed\u76d1\u63a7\u98ce\u9669\u72b6\u51b5\uff0c\u53ca\u65f6\u53d1\u73b0\u548c\u5904\u7406\u65b0\u51fa\u73b0\u7684\u98ce\u9669\u3002<\/p>\n<h3>\u9879\u76ee\u98ce\u9669\u7ba1\u7406\u6280\u672f\u624b\u6bb5\u5305\u62ec\uff1a<\/h3>\n<p><strong>PESTEL\u5206\u6790\u6cd5\uff1a<\/strong><\/p>\n<p>\u504f\u91cd\u4e8e\u9879\u76ee\u5b8f\u89c2\u73af\u5883\u4e0e\u6761\u4ef6\u53ca\u5176\u53d8\u5316\u6240\u5bfc\u81f4\u9879\u76ee\u98ce\u9669\u7684\u8bc6\u522b\u6cd5\u3002<\/p>\n<p><strong>\u56e0\u679c\u56fe\u6cd5\uff1a<\/strong><\/p>\n<p>\u7528\u4e8e\u5bf9\u5f15\u53d1\u9879\u76ee\u98ce\u9669\u7684\u539f\u56e0\u8fdb\u884c\u5206\u6790\u3002<\/p>\n<p><strong>\u8fc7\u7a0b\u6d41\u7a0b\u56fe\u6cd5\uff1a<\/strong><\/p>\n<p>\u901a\u8fc7\u5206\u6790\u9879\u76ee\u7684\u5b9e\u65bd\u5de5\u4f5c\u6d41\u7a0b\uff0c\u8bc6\u522b\u5404\u4e2a\u73af\u8282\u4e2d\u5b58\u5728\u7684\u98ce\u9669\u3002<\/p>\n<p><strong>\u7cfb\u7edf\u6d41\u7a0b\u56fe\u6cd5\uff1a<\/strong><\/p>\n<p>\u5c06\u4e00\u4e2a\u590d\u6742\u9879\u76ee\u5206\u89e3\u6210\u5b50\u7cfb\u7edf\u6216\u7cfb\u7edf\u8981\u7d20\uff0c\u8bc6\u522b\u5404\u5b50\u7cfb\u7edf\u6216\u7cfb\u7edf\u8981\u7d20\u9020\u6210\u7684\u9879\u76ee\u98ce\u9669\u3002<\/p>\n<p><strong>SWOT\u5206\u6790\u6cd5\uff1a<\/strong><\/p>\n<p>\u4ece\u9879\u76ee\u7684\u89d2\u5ea6\u53bb\u8bc6\u522b\u7ed9\u51fa\u9879\u76ee\u6240\u5b58\u5728\u98ce\u9669\u6536\u76ca\u673a\u9047\u548c\u98ce\u9669\u635f\u5931\u5a01\u80c1\u7684\u65b9\u6cd5\u3002<\/p>\n<p><strong>\u63a8\u8350Gungho\u9879\u76ee\u7ba1\u7406\u8f6f\u4ef6<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"47pthkTAZm\"><p><a href=\"http:\/\/www.plm.cn\/gunghopm\/\">\u5982\u4f55\u5efa\u8bbe\u5b9e\u65bd\u9879\u76ee\u5168\u751f\u547d\u5468\u671f\u7ba1\u7406\u5e73\u53f0<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\u300a \u5982\u4f55\u5efa\u8bbe\u5b9e\u65bd\u9879\u76ee\u5168\u751f\u547d\u5468\u671f\u7ba1\u7406\u5e73\u53f0 \u300b\u2014\u5171\u597dplm\u7cfb\u7edf\" sandbox=\"allow-scripts\" security=\"restricted\" src=\"http:\/\/www.plm.cn\/gunghopm\/embed\/#?secret=47pthkTAZm\" width=\"500\" height=\"282\" data-secret=\"47pthkTAZm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\/* <![CDATA[ *\/\/*! This file is auto-generated *\/!function(d,l){\"use strict\";l.querySelector&#038;&#038;d.addEventListener&#038;&#038;\"undefined\"!=typeof URL&#038;&#038;(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&#038;&#038;!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&#038;&#038;(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&#038;&#038;(r=200),s.height=r):\"link\"===t.message&#038;&#038;(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&#038;&#038;n.host===r.host&#038;&#038;l.activeElement===s&#038;&#038;(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\/* ]]> *\/<\/script><\/p>\n<p><strong>\u7efc\u4e0a\u6240\u8ff0<\/strong>\uff0c\u9879\u76ee\u98ce\u9669\u7ba1\u7406\u662f\u4e00\u4e2a\u7efc\u5408\u6027\u7684\u7ba1\u7406\u6d3b\u52a8\uff0c\u65e8\u5728\u901a\u8fc7\u79d1\u5b66\u548c\u827a\u672f\u7684\u65b9\u6cd5\u8bc6\u522b\u3001\u5206\u914d\u3001\u5e94\u5bf9\u9879\u76ee\u751f\u547d\u5468\u671f\u5185\u7684\u98ce\u9669\uff0c\u4ee5\u786e\u4fdd\u9879\u76ee\u76ee\u6807\u7684\u5b9e\u73b0\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9879\u76ee\u98ce\u9669\u662f\u6307\u53ef\u80fd\u5bfc\u81f4\u9879\u76ee\u635f\u5931\u7684\u4e0d\u786e\u5b9a\u6027\uff0c\u6211\u4eec\u5c06\u5176\u5b9a\u4e49\u4e3a\u67d0\u4e00\u4e8b\u4ef6\u53d1\u751f\u7ed9\u9879\u76ee\u76ee\u6807\u5e26\u6765\u4e0d\u5229\u5f71\u54cd\u7684\u53ef\u80fd\u6027\u3002\u9879\u76ee\u98ce\u9669\u7ba1\u7406 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[16],"class_list":["post-2711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-xinwen"],"_links":{"self":[{"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/posts\/2711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":1,"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/posts\/2711\/revisions"}],"predecessor-version":[{"id":2713,"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/posts\/2711\/revisions\/2713"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/media\/2712"}],"wp:attachment":[{"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/media?parent=2711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/categories?post=2711"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.plm.cn\/wp-json\/wp\/v2\/tags?post=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}